Whether it’s web or print, GRID design is the invisible glue that holds a look together. Simple, yet elegant, GRID design establishes a foundation and rhythm, which:
- Helps with flow of information
- Defines proportion and scale
- Content is presented in an easy to understand order
Strategy + Design
The GRID is a fundamental approach to how I design. Always a collaborative process, I like to discover what’s behind the content before designing. This helps me understand the strategy and create graphic design that complements the story or message. From branding and advertising to marketing communications, proposals and presentations, I ensure the
Strategy + Design result is a cohesive, visually pleasing end product. And, given my extensive background in print, including offset and on-demand printing, I instinctively design with the end in mind.