We break down the technical, lingo-heavy technical jargon to a more understandable to client-stakeholders, internal company discussions, and other engagements. Frequently, the main concern that clients are afraid they will be seen as talking down to the client. Nothing could be further from the truth breaking down a complex idea into something simpler and into smaller chunks makes it easier to understand and the reader to follow, understand and assimilate the message. Then, optimally tell that message to the next customer.

There are people whom are readers and skimmers.  In both cases, graphics are necessary. They serve as a wayfinder for re-membering what was written and being able to re-assemble it once the written piece is not in front of the reader. Visuals are about remembering and reassembling the story at a later date.